Look for gaps.Identify gaps in products, services or articles that exist between you and your competitors. Then consider what you can offer to address that gap。
Keep a notebook handy at all times.Inspiration can hit you at any time, and you can forget it just as quickly. Keeping a record of this inspiration is vital. Make sure you revisit entries in your notebook on a regular basis too! You might be able to elaborate on ideas you had in the past。
elaborate vi.详尽说明; 变得复杂;
the elaborate decoration on the carved wooden door
She had prepared a very elaborate meal.
Even the most elaborate dishes on the menu were quite low on calories.